It's not easy to say "I love you," but that's exactly how the hospitals of HCA feel.
With 33 community hospitals and thousands of recruiting needs a year, a new Employer Brand for HCA was critical for them to stand out (and show love) from a strong field of competition.
You've got Mail? That's right—and a whole lot more.
Six days before New Year's, with most of our staff on vacation, AOL asked if we could rethink their main careers portal site. A tall order, but in two days we had a simple, elegant, and live solution.
What does it mean to be a citizen of the world?
Besides being at home anywhere, it means you can dye your hair blue, have a lot of fun, and do some really impressive and innovative work at Expedia, the world's most influential travel company.
Modernizing the Madness.
HCA, the world’s largest for-profit healthcare facility provider, had an obsolete approach to media buying that was costing them a fortune and not delivering results.
You've got mail, and
Six Days to Change That.
AOL came to us with six days to create a brand awareness and targeted media plan in conjunction with a complete micro-site redo. And those 6 days were the ones before New Years Eve.
An entire re-brand was hatched by a simple question: in a market filled with big players, how could Swift Transportation compete against the personal service of a small firm?
From The Blogs
Can You Spot the Stock?
If you’ve ever been to a career fair, campus recruitment event, or HR conference, you’ve probably played the “Spot the Stock Photo” game. We invest hundreds of thousands of dollars on banner displays, marketing collateral, and even matching polos for the HR team--yet Company A and Company B both have the same really good-looking network engineer on their poster (apparently, he’s quite the job hopper!). But who wins and loses?
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The Next “Big Thing” in Recruitment.
What do MySpace, Crocs, and Napolean Dynamite all have in common? They’re fads that died within the last decade. Join Bayard at HR Tech in October. We’ll walk you through what’s going to last—and what’s going to go the way of the dodo.
Learn More About HR Tech in Las Vegas From October 7th Through 10th.
See 90 Years of Our History in 90 Seconds
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