bayard is a full service digital brand agency. please feel free to explore.

It's not easy to say "I love you", but that's exactly how the hospitals of HCA feel.

With 33 community hospitals and thousands of recruiting needs a year, amidst strong competition a new Employer Brand  for HCA was critical to stand out, and show love.

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New Work

New Work

You've got Mail? That's right and a whole lot more.

Six days before New Years, with most of our staff on vacation, AOL asked if we could rethink their main careers portal site and have it live.  A tall order but in two days we had a simple, elegant and live solution.

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What does it mean to be a citizen of the world?

Besides being at home anywhere, it means you can die your hair blue, have a lot of fun and do some really impressive and innovative work at Expedia, the world's most influential travel company.

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New Work

Media Studies

Modernizing the Madness.

HCA, the world’s largest for-profit healthcare facility provider, had an obsolete approach to media buying that was costing them a fortune and not delivering results.

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You've got mail, and
6 days to change that.

AOL came to us with 6 days to create a brand awareness and targeted media plan, in conjunction with a complete micro-site redo. And those 6 days were the ones before new years eve.

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Rubber, Steel
and Illustration.

An entire re-brand was hatched by a simple question. In a market filled with big players how could Swift Transportation compete against the personal service of a small firm?

 

 

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Spotlight

From The Blogs

Can You Spot the Stock?

If you’ve ever been to a career fair, campus recruitment event, or HR conference like, you’ve probably played the game “Spot the Stock Photo”.  We invest hundreds of thousands of dollars on banner displays, marketing collateral, and even matching polo’s for the HR team.  And yet Company A and Company B both have the same really good looking network engineer on their poster (apparently, he’s quite the job hopper!) but who wins and loses?

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Newsworthy

The Next “Big Thing” in Recruitment

What do MySpace, Crocs, and Napolean Dynamite all have in common?  They’re fads that died within the last decade.  Join Bayard at HR Tech in October.  We’ll walk you through what’s going to last – and what’s going to go the way of the Dodo.

 

Learn More About HR Tech in Las Vegas From October 7th through 10th.

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See 90 Years of Our History in 90 Seconds

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