Capabilities

A Diverse Approach to Problem Solving

Our Capabilities


In-house capabilities centered around solving the most complex recruitment challenges.

Our qualifications result from many decades in Recruitment Marketing and the diverse perspectives gained by helping clients that span the gamut of industry professionals. As we continue to grow and the industry continues to evolve, we take pride in staying ahead of the curve, keeping our clients there too.

Digital Solutions

Programmatic Media & Digital Solutions

Digital Solutions

Programmatic Media & Digital Solutions

We're committed to finding the right solutions for every client by looking at all media objectively to determine the perfect fit. Our goal is to ensure clients are buying media that delivers maximum ROI on their recruitment budget. To evaluate media and decide what is best for our clients, we track all media buys and analyze trends appropriately.

Technology

Technology Advisory

Technology

Technology Advisory

We’re a technology agnostic agency and proud of it. In a world where technology is constantly evolving, we build partnerships with best-in-class vendors so that we can make the right recommendation for each customer. Rather than cramming clients into a box, we treat each situation with customized care.

Social

Social Strategy & Execution

Social

Social Strategy & Execution

The Bayard social team is dedicated to providing clients with the most up-to-date strategy, targeting, and creativity to maximize social dollars spent. We are able to put the time into optimizing all campaigns and pages because that is our number one priority. With a combined 15 years of experience on multiple platforms, we ensure everything runs efficiently on both the content and advertising side of social media.

EVP

Employer Brand & EVP Development

EVP

Employer Brand & EVP Development

At Bayard, we take a different approach to Employer Branding and Employer Value Proposition (EVP) Development. It’s not just a “nice-to-have”; it’s the foundational work upon which brand activation and creative is built. It’s understanding what people says about you when you’re not in the room, and reconciling that with what they want, how your employees experience you, and what you wish they’d say. It permeates everything. Whether clients have a fully created proposition or require more assistance, we work with them to articulate their EVP and how it translate into respective talent initiatives, like landing pages for an event, a new university recruiting approach, or a full-scale career site redesign. And if clients are not sure what to budget, then we can help with that too.

Analytics

Metrics & Analytics

Analytics

Metrics & Analytics

We understand how complex, incomplete and messy digital analytics can be, but we also understand the importance of analytics in making informed and efficient decisions.

We have developed an approach that helps us to initially comprehend each client’s business situation. Then, we deploy the most compatible analytics products, which allow us to view data in a meaningful way. This approach gains us actionable insights and an ability to buy media more efficiently to drive desired business outcomes.

Service

Client Strategy & Service

Service

Client Strategy & Service

Bayard’s client service teams handle the daily oversight of client accounts and play a vital role in their achievements. As we build relationships with companies, we understand the need to have on-demand access to a strategic partner within the agency. That’s why we train our account staff to assist with the development of strategic media plans, liaise between creative services and media, provide guidance on best practices, and ensure that all reporting is timely and accurate.

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