Impact Study

Social media creates a qualified candidate pipeline

Known throughout its industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier. Founded in 1932, today it provides Irregular Route Truckload Service, Dedicated Solutions and Logistics Support to customers throughout the South Central and Midwest states.

Challenge

Using social media, Arnold Transportation sought to increase brand awareness to generate a stream of qualified candidates for future staffing needs.

Solution

Bayard’s social media specialists created and implemented a Facebook campaign targeting demographically appropriate professionals for Arnold Transportation.

Result

After one month, the company’s Facebook page had an astonishing 1,206 percent increase in number of followers. The campaign ads reached more than 56,000 qualified individuals with a strong click-through rate (CTR) of 5.14 percent. Most importantly, Arnold Transportation received 13 unsolicited direct messages from qualified jobseekers seeking employment.

Key Stats

1,206%

Increase in Facebook followers

56K

Candidates reached by ad campaign