Expedia

Creating a employer destination by focusing on the journey

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Travel to dream careers


With 200+ websites in over 75 countries, 12 brands, 18,000+ global employees and gross annual revenues exceeding $8B, Expedia has undeniably changed the way the world travels.

While Expedia’s success with consumers flourished, its ability to communicate with employees and jobseekers did not. Few knew about the breadth of opportunities within the company and fewer still were aware of its family of brands and international reach. Clearly, it was time for Expedia to transcend borders and enter into a modernized, relevant employment brand.

Navigating dream careers

Our adventure with Expedia included photo and video shoots to share personal anecdotes of life within the established, start-up company. The words and images of employees organically tell the history of Expedia, its culture and the passion of its people. Brand stories flow naturally throughout the entire value proposition chain.

Passport to a big, big world

We seamlessly integrated an international flavor and all Expedia companies into the employer brand. Key EVP statements reflect the benefits of a global network and the culture of community it creates. All design elements illustrate primary messages in simple yet colorful exchanges that continually surprise and engage jobseekers. Now candidates can discover careers across multiple social media platforms, too!


Results

It didn’t take long for the EVP and employer brand to make a positive impact. Our messaging, videos and targeted media plan created a buzz almost immediately. As expected, metrics improved across the board and costs-per-hire dramatically decreased.


Key Stats

244,837

new page views

2.59

page views per visit

64,993

unique visitors since launch



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Work