The initial touchpoint of the new employer brand and EVP would be a completely redesigned and reimagined career site. This dramatically ‘next generation’ site integrates an ATS, video storytelling, real employee quotes and, most importantly, dedicated site pages to each of the five continents on which Hanes operates. These regional pages will be translated into seven different languages to best communicate with jobseekers across North America, South America, Europe, Asia Pacific and Central America/Caribbean Basin.
¡Hola!, Guten Tag!, Kon’nichiwa! and Hello! new employer brand!