A symbolic symbol
We designed a symbol that illustrated HCA’s network strength and warmly expressed its community hospital personality. With a primary messaging pillar being ‘more choices is better’, our creative build-out reinforced this sentiment with simple, colorful exchanges to surprise at every turn. We also built-out an EVP architecture and messaging strategy that was flexible for localized messaging – and always heartwarming and compelling.
A dramatic improvement in the quality of applicants was realized faster than anticipated. Our targeted media approach created multiple budget-saving opportunities beginning from year one.