We Get You. We Get Them. We Get It. We Get Talent. We Get You. We Get Them. We Get It. We Get Talent. 

Louis has served as Chief Executive Officer at Bayard since 2005. Since that time, Louis has grown the agency from a team of 60 to a robust organization of 350 professionals. Louis oversees Agency operations and fosters creativity and innovation in collaboration with his Leadership team. Spearheading the company’s investment and acquisition strategies, Louis is laser-focused on new business enhancements in technology and digital innovation/transformation. Louis enjoys engaging in new business presentations and discussions, conversing on a variety of topics with clients, and interacting with employees throughout the Bayard network. In addition to his role at Bayard, Louis serves as an Officer on the RAA and sits on various industry-wide Advisory Boards. Louis is also active in charitable and philanthropic endeavors, functioning as Chairperson of an award-winning non-profit day camp that cares for over 550 children in Brooklyn, Queens, and Long Island. Louis attended The University of Maryland, College Park and continued his graduate education at The Johns Hopkins University- Carey School of Business in Baltimore, Maryland.

Andrew joined Bayard in 2017 as the company’s first CFO, leading the digital and analytical transformation of the agency’s financial practices from a family-owned company through its acquisition by Shamrock Capital in January 2021. Andrew’s role as a change agent has included the implementation of the agency’s ERP, PEO, and the integration of over a dozen software platforms that power its financial practices, processes, and reporting. Within his group resides Controllership, A/R, A/P, FP&A, FinOps, and IT. Andrew’s group includes both onshore and offshore support, which is based in NYC but has team members across the U.S. and South America.

Andrew’s entrepreneurial-driven mindset is atypical of most CFOs, who are too often focused on analyzing spreadsheets versus the actual needs of the business. Having founded his first agency from his dorm room at NYU in 1997, Andrew’s more unique experiences include creating the first nationally televised crop circle that was awarded a Chevy HHR during the airing of The Tonight Show with Jay Leno and launching his line of nationally recognized, organic, veggie-filled pasta sauces, Otamot, for his daughter, Evelyn.

Michael has been with Bayard for 20 years. As the Chief Strategy Officer, Michael serves as an advisor to Bayard clients, providing insights on best practices and how to navigate the ever-expanding landscape of recruitment platforms, media sources, and technologies. Michael also works closely with the account management team to strategize, build and execute robust media plans; he is the agency’s chief negotiator, ensuring that our clients receive the most favorable pricing from media partners. He spends his time analyzing and evaluating the most effective methods of recruitment marketing across all verticals to ensure the Bayard clients are receiving best-in-class direction and support.

Dan has 10 years of experience building strategy specifically within recruitment advertising. Prior to Bayard, Dan spent five years at Indeed where he built and ran Indeed’s RPO vertical. Working with clients to solve high-volume hiring challenges is Dan’s forte — and a true passion point. Creating innovative solutions by combining customized tactics is a point of enjoyment for Dan. He and his team help clients combine the right tactics — display ads, video, branding, content marketing, direct-response advertising — to provide variable outputs in the form of improved CPC, CPA and CPH rates.

Chris Sinclair joined the Bayard team in February 2022 as the organization’s first Chief People + Culture Officer. As the inaugural division head, Chris serves as a strategic business partner, managing all facets of human resources, from talent acquisition to the overall employee experience. Chris has nearly 20 years of leadership experience at prominent marketing and technology agencies. Most recently, he served as the Vice President of Global Talent for Momentum Holdings, where he was responsible for talent strategy, executive search, and mergers and acquisitions across a portfolio of companies with upward of 1,000 employees. Prior to that, Chris led human resources for PMG, a Momentum Holdings portfolio company and global marketing firm, where he helped grow the agency from 30 people to over 500 — all while creating an award-winning culture recognized in Ad Age’s Best Places to Work list six years in a row, securing the #1 spot in 2021. In addition, Sinclair has held leadership roles with global agencies Dentsu International and Digitas UK.

Chris is a native of Edinburgh, Scotland and received his Bachelor of Arts in English at the University of St. Andrews in the UK. He also earned his Master in Human Resources Management from Cornell University in New York.

Phil has been on the Bayard team for 27 years, helping to grow the agency’s Denver office from a team of 1 to a team of nearly 50 employees. As Senior Director of Advertising, Phil oversees the Digital Media team, which consists of search engine marketing, social media and content, geofencing, and reporting and analysis. Phil and his team service high-level, enterprise clients through the most innovative and high-producing tactics in the industry. Under Phil’s leadership, the agency has been recognized as a Google Premier Partner since 2017 — a distinction awarded to only 3% of all consumer and marketing agencies in the U.S. Phil has a passion for mentorship, and in his time at the agency, has coached over 100 Bayard employees through advancement and development of professional skills.

Prior to Bayard, Phil worked as a National Recruitment Agency Representative at the Chicago Tribune. He is a graduate of Illinois State University with a Bachelor of Science in Marketing.

Andrea has worked in recruitment marketing for 14 years and oversees the agency’s client services team. Based out of Bayard’s Denver office, Andrea has led the client services team from a group of 10 to a growing team of over 100 account service representatives. She loves mentoring Bayard’s young professionals as well as consulting with clients on strategy, technology, and creative/branding. Andrea is known internally and externally for her expertise in customer service, her responsiveness and innovation, and for fostering interpersonal relationships that contribute to positivity and overarching agency success. Andrea is a graduate of the Metropolitan State University of Denver and holds her Bachelor of Arts in Business Marketing.

Matthew Gilbert founded the agency’s Employer Brand practice in 2004 when he joined the firm as its National Creative Director, later becoming its Chief Creative Officer. Over the past 18 years, he has led a team of writers, designers, strategists, artists, and developers to create one of the industry’s most sophisticated and innovative applications of EVP and EB. Matt has developed and activated over 250 Employer Brand programs since he started at Bayard, with many award-winning campaigns in his portfolio. Before joining Bayard, he worked at Siegel & Gale, The Brand Union, Sullivan, Wechsler-Ross, D. Dunham Management Consultants, and volunteered his creative services for Community Works of NY, The New York Public Library, Big Brothers & Sisters, and local arts groups. Matt’s work is on permanent display in several museums in the NYC metro area, and he has co-written a children’s book, among many articles, essays, and speaking engagements on employer brand and design topics. Matt holds a BS in Economics from NYU’s Stern School of Business and an MFA in Design from the School of Visual Arts, MFA Design Program, where he was in its inaugural class and guest lecturer. He’s a notable speaker, innovator, author and educator on Employer Brand and Value Proposition development.

Zach joined the Bayard team in 2013 as an intern and gradually worked his way up the organizational chain, first as a member of the digital team under the direction of Michael Halperin and Eric Holwell, then under the mentorship of Matthew Gilbert as part of the Employer Brand group. In 2017, Zach was asked to spearhead the creation of Bayard’s marketing team to help drive the future of the agency. Now, Zach oversees a team of marketing, PR, events, and digital media specialists who have been instrumental in the agency’s growth — a growth that is reflected in both revenue and brand awareness. Internally, Zach serves as a member of Bayard’s leadership team and, externally, as an Advisory Board Member for HR.com’s Employer Branding and Recruitment Advertising Research division.

Zach studied at Loyola University Maryland where he received his Bachelor of Arts degree in two specialties — PR/Advertising and Digital Media. There, he was also recruited to play on the school’s D1 soccer team. Post undergrad, Zach studied design at the School of Visual Arts in New York City.

Eric has worked in talent attraction and technology since 2006 with specialties in recruitment advertising, candidate UX and recruiting analytics. His primary role is to help Bayard clients envision, build and execute strategic recruitment marketing initiatives. He works closely with Bayard’s own subject matter experts in tech, media, creative, and analytics divisions as well as our client stakeholders to meet each client’s hiring and business objectives.

Eric’s passion for better recruiting models influenced his vision for several proprietary solutions including KROW, which is Bayard’s bold answer to slow and outdated TA tech. “I have a hard time watching recruitment marketing investments send candidates to a black hole. Our technology (KROW) removes friction for both candidates and recruiters and speeds up the hiring process.”

Eric is a graduate of the Metropolitan State University of Denver with a Bachelor of Science in Marketing. He also obtained a Master of Business Administration from Colorado State University.