Case Study
AbbVie — A biopharmaceutical company making an impact on patients' lives. AbbVie — A biopharmaceutical company making an impact on patients' lives.
The Brief
AbbVie is the sixth largest pharmaceutical research and development company in the United States that discovers and delivers innovative medicines and solutions that enhance people’s lives.
Having worked with the AbbVie talent acquisition team since 2019 to define their EVP and develop their employer brand they approached our team with a new challenge — to build foundational awareness among oncology professionals, even if they weren’t yet active job seekers and demonstrate the real-life career experiences that truly differentiated the oncology team at AbbVie.
Our team at Bayard then got to work conducting research, reviewing existing materials, and talking to existing AbbVie employees to truly understand the oncology culture at AbbVie. Check out our implemented solutions and game-changing results below.
Having worked with the AbbVie talent acquisition team since 2019 to define their EVP and develop their employer brand they approached our team with a new challenge — to build foundational awareness among oncology professionals, even if they weren’t yet active job seekers and demonstrate the real-life career experiences that truly differentiated the oncology team at AbbVie.
Our team at Bayard then got to work conducting research, reviewing existing materials, and talking to existing AbbVie employees to truly understand the oncology culture at AbbVie. Check out our implemented solutions and game-changing results below.
Introducing
Our Peer-to-Peer
Campaign.
We created real, authentic content by communicating the perspectives of potential peers, in their own words.
0% CTR
Search + Remarketing
0M IMPRESSIONS
Non-Skippable Ads
0K IMPRESSIONS
Connected TV
Then, we deployed non-traditional paid media to build brand awareness among our passive (non-job-seeking) audience.
And drove targeted individuals to our branded landing page that continued the journey of influence through smart UX/UI and impactful content.
We generated an increase of more than 600% in site visitors.
Our non-traditional paid media and creative messaging not only increased visibility but overwhelming surpassed campaign goals.