Case Study
E&J Gallo Winery — a time-honored hospitality brand.. E&J Gallo Winery — a time-honored hospitality brand..
E&J Gallo Winery
Creating exceptional candidate experiences.
Industry
The Challenge
For a company that’s been around for almost 90 years, E&J Gallo Winery, based in Modesto, California, certainly understands the elements of a successful business.
However, as the company continues to expand, their HR leadership felt they had outgrown their dated recruitment marketing footprint. They knew they had to do the hard work to better define their employer brand and create consistent and engaging messaging across all of their marketing channels — and, that’s where Bayard comes in.
The Solution
After conducting a thorough audit to better understand E&J Gallo Winery’s current state, our strategy and creative teams started mapping out the elements of the company’s refreshed employer brand identity and career site. Our creative team introduced new, lighter colors to their brand color palette and incorporated more modern graphical elements and fonts to lay the design foundation for a cleaner, more engaging online presence. As part of the employer brand campaign and career site launch, Bayard also partnered with E&J Gallo Winery to implement several guerrilla marketing tactics including a wrapped, specially designed bus that served not only as a vehicle to transport their employees from San Francisco to Modesto, but also as a moving billboard.
The Impact
By using such creative thinking, we launched and continue to maintain guerrilla marketing campaigns to raise awareness in the community of San Francisco of opportunities at E&J Gallo Winery, while elevating their employer brand to reflect their innovative spirit.
By using such creative thinking, we launched and continue to maintain guerrilla marketing campaigns to raise awareness in the community of San Francisco of opportunities at E&J Gallo Winery, while elevating their employer brand to reflect their innovative spirit.
82% increase in applicants from surrounding markets. 82% increase in applicants from surrounding markets.
