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Case Study

Hanes

Iconic Apparel Brand Helps Candidates Find a Perfect Fit

With global scale career opportunities and numerous brands in the mix, we developed a crystal-clear value proposition with a memorable brand experience.

Creating a More Complete Picture

Sometimes an established brand’s consumer-facing identity can overwhelm an employer brand. Many candidates were unaware of the wide variety of extraordinary, international career opportunities Hanes provided. Our solution was to create an employer brand that gave a nod to their consumer-facing identity in our “Find Your Perfect Fit” campaign.

Creating a Better Campus Presence

Recent graduates entering the workforce are constantly bombarded with recruitment materials, so a company must stand out from the crowd. Through increasing Hanes’ presence at campus events and creating memorable event materials, we helped them gain traction with a coveted demographic.

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