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Case Study

Hanes

Helping a Global Company Find
Their Perfect Fit

The average Hanes candidate is familiar with their products and has an existing perception of their brand. However, their global identity left little room beyond these consumer-facing perceptions. We activated an identity that allows space for future employees and demonstrates the power of a career with Hanes.

Through an in-depth audit, we updated their brand perception, refreshed their careers site with the “Find Your Perfect Fit” concept, and enhanced their physical presence at university recruiting events.

Creating a More Complete Picture

Sometimes an established brand’s consumer-facing identity can overwhelm an employer brand. Many candidates were unaware of the wide variety of extraordinary, international career opportunities Hanes provided. Our solution was to create an employer brand that gave a nod to their consumer-facing identity in our “Find Your Perfect Fit” campaign.

Creating a Better Campus Presence

Recent graduates entering the workforce are constantly bombarded with recruitment materials, so a company must stand out from the crowd. Through increasing Hanes’ presence at campus events and creating memorable event materials, we helped them gain traction with a coveted demographic.

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