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Bayard - Leaders In Talent Acquisition Since 1923

Hi General Motors TeamHi General Motors Team

We're Bayard, a recruitment marketing & insights leader

Since 1923, our company has traveled up and down the road with our partners, and while the tools of the trade change, our commitment to our clients never does. As an innovative and data-driven pioneer, Bayard’s approach is fundamentally about partnership and shared values on the journey to talent acquisition success.

Media Strategy

A Flexible, Data-Driven Approach to Recruitment Media

We believe in flexible media that can be measured. While some media contracts are necessary, a large portion of the budget should be allocated to flexible, pay-per-performance solutions, which allows for the flexibility to make campaign changes if and when necessary. At Bayard, our goal is to continually improve your cost-per-application, cost-per-hire, and reduce turnover by targeting and attracting qualified candidates that are the right cultural fit.

EVP & Employer Brand

Focusing on The Experience of Value

Our EVX model builds from the transformative power of people's unique experiences in how they value career attributes over many dimensions. We impact candidate experience by first studying the experience of value.

We call our model EVX because it focuses on Employment Value Experience. It takes into account external and internal perspectives. It looks at the entire candidate's journey. It is built on social science to understand not just what people want, but why they want it, and how they expect to experience it.