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Our Strategic Approach

Healthcare RecruitmentHealthcare Recruitment

At Bayard, we leverage a century of recruitment experience to implement solutions that deliver results.

We understand how tough it is to find and hirethe right talent, especially in our current economy. With high demand and huge competition for healthcare positions, your company needs an aggressive and effective approach forrecruitment marketing.
At Bayard, we conduct extensive market research to guide our strategies, creating campaigns that work to generate qualified leads and build employer brand awareness. Think of Bayard asan extension of your recruiting team — one that understands your industry, utilizes data-driven insights to determine custom solutions, and develops creative tactics to achieve your recruitment goals.


Current State of the Market.


Programmatic Advertising.

Bayard has been recognizedas a leader in forging the way for programmatic media buying into the healthcare recruitment space.

Over the years, we’ve continued to refine and optimize our approach on behalf of our clients to get the most return on advertising spend. We have invested in and incorporated new technology to significantly improve the application rates and fill time, which results in lower costs per lead and fuller applicant pipelines for our clients.


EVP + Employer Brand.

Success within healthcare recruitment startswith the foundation — defining an authentic employer brand.

Articulating an engaging employer brand requires strategy, insights, and creative execution. We worked with our client, Integris, to develop and execute a powerful employer brand campaign which aided awareness and increased applications over a 4-month period.


Recruitment Automation.

Bayard developed KROW with one mission. To speed up hiring and improve media ROI.

Our client, Encompass Health, implemented KROW to help boost hiring events in challenging markets. As part of our program, we built a 30-second, mobile-first application process, designed to auto-screen and auto-schedule interviews for nurses and PTs. This customized automated solution paired with a multi-channel media approach delivered results beyond what we had seen in some of the most challenging markets in the U.S.

Do we sound like a good fit?