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Our Strategic Approach

Transportation + LogisticsTransportation + Logistics

At Bayard, we leverage a century of recruitment experience to implement solutions that deliver results.

We understand how tough it is to find and hire the right talent, especially in our current economy. With high demand and huge competition for truck drivers and related logistics positions, your company needs an aggressive and effective approach for recruitment marketing.
At Bayard, we conduct extensive market research to guide our strategies, creating campaigns that work to generate qualified leads and build employer brand awareness. Think of Bayard as an extension of your recruiting team — one that understands your industry, utilizes data-driven insights to determine custom solutions, and develops creative tactics to achieve your recruitment goals.


Current State of the Market.


Programmatic Advertising.

Bayard has been recognizedas a leader in forging the way for programmatic media buying intothe transportation and logistics recruitment space.

Over the years, we’ve continued to refine and optimize our approach on behalf of our clients to get the most return on advertising spend. We have invested in and incorporated new technology to significantly improve the application rates and fill time, which results in lower costs per lead and fuller applicant pipelines for our clients.


Creative Solutions.

Transportation and logistics recruitment success often relies on creative, impactful, and engaging messaging across a multitude of marketing mediums.

We work with our clients to build online destinations that reflect their employer brand and values, highlight their open positions, and, most importantly, convert interested job-seekers into engaged applicants. Our carrier partners have been able to generate an average of 275% more applications per encounter and are seeing retention rates improve by up to 30%. By utilizing data and insights for search engine optimization (SEO), we can target specific audiences based on your hiring needs.


Recruitment Automation.

Lengthy digital job applications can be just as cumbersome as their outdated paper counterparts.

The online application is a make-it-or-break-it point in the job seeker journey—and we’ve come up with the market’s most innovative solution. At Bayard, we’ve worked to apply e-commerce UI/UX and engineering at the recruitment point of conversion — the job application. With KROW, Bayard’s unique technology, job applications can be tailored to your company’s culture and unique recruiting workflow, capturing qualified applicants and seamlessly guiding them through a quick, easy and efficient process in under 2-minutes.

Do we sound like a good fit?