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5 Creative Ways to Utilize TikTok for Talent Acquisition.

  • 04.06.2023

Did you know that more than 1 billion people use TikTok every month? That means if you’re not using TikTok for talent acquisition, you’re missing out on a wide pool of candidates! In this blog post, we’ll take a look at the benefits of using TikTok for talent acquisition as well as five creative ways you can get started.

What Is TikTok?

TikTok is a massively popular video app that lets users share short, snackable videos with the masses. TikTok has become known for its viral trends, challenges, and dances, which often originate on the app and spread rapidly through its expansive user base.

Benefits of Utilizing TikTok for Talent Acquisition

Some of the most significant benefits you can reap when using TikTok for talent acquisition include:

  • Greater visibility: One of the best things about TikTok is that you don’t even need a single follower to go viral. Your content can reach a broad audience from your very first video. More eyes on your content increase your chances of having it land on a qualified candidate’s “for you page.”
  • Increased engagement: TikTok’s algorithm is designed to promote engaging content. If you create compelling recruitment content, you’ll increase engagement with potential candidates and attract top talent.
  • Access to a younger audience: TikTok is especially popular among Gen-Z and millennials. This is a benefit if you’re looking to recruit early-career professionals.

Creative Ways to Utilize TikTok for Talent Acquisition

Take the next steps in your TikTok recruitment journey by:

Leveraging Trending Hashtags

Trending hashtags are your one-way ticket to find out what people on TikTok are talking — or should we say TikToking — about.

Harness the power of the hashtag by researching those relevant to your industry, job openings, and brand. You can do so through TikTok’s search feature, which lets you explore popular hashtags and see what types of content people are sharing under those hashtags. Then you can join the conversation by making your own relevant and engaging content. While you’re browsing hashtags, don’t forget to like and comment on the videos you watch. 

Utilizing User-Generated Content

User-generated content, or UGC, is all the rage these days. And you can take advantage of the trend to attract top talent. People want to work for companies that will treat them well and empower them to produce meaningful work. If someone sees others sharing how much they love a company and its culture and sharing cool work they’ve done, they’ll be more likely to apply for an open position.

Running Contests and Challenges

Contests and challenges are a great way to engage and grow your audience. Make sure you develop a theme for your contest or challenge that aligns with your brand or job openings. For instance, if you’re recruiting for a sales position, you could create a challenge where people create a sales pitch with a trending dance or song.

For extra creativity and fun points, have the prize be a job interview or cash. Don’t forget to promote the content or challenge on the company’s social media channels and website, and engage with participants by liking, commenting on, and sharing their videos.

Leveraging Influencers

Influencers promoting open roles on TikTok can help increase the impact of a company’s recruiting efforts.

Influencers are a relevant, non-traditional, and engaging way to connect with job candidates. Start by identifying relevant influencers. You can search the hashtags or #careerTok to find influencers in your industry or thought leaders on the career-focused side of TikTok. When you consider the fact that Gen-Zers search for things on TikTok more than Google — 40% of Gen-Z users prefer using TikTok and Instagram for search over Google — you can see why having a popular video from a beloved influencer raving about your company can help bring the right candidates to your front door.

Posting Job Ads

People use TikTok as a resource for a number of things, like learning how to do makeup, play the piano, or speak a foreign language.  So why wouldn’t they use the app to find and apply for jobs? Just make sure you follow the tips we’ve gone over in this blog post to help your TikTok land in front of the right eyes.

Final Thoughts

As TikTok continues to dominate the social media landscape, more brands are using the platform for their talent recruitment efforts. By leveraging TikTok’s ability to connect with users on an individual level, companies of any size can gain a competitive edge in the job market. 

Bayard Can Help

If you’re looking to tap into the expansive — and ever-growing — of job candidates on TikTok, but you’re not sure where to start, Bayard can help. With our expert team and innovative solutions, we can help you achieve your recruiting goals and grow your business. Work with Bayard to recruit top talent.

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