Alex Anema, Director of Social Media at Bayard, sat down with TLNT to chat about using TikTok for recruitment and how it is a powerful tool to engage with Gen Z employees.
“Not surprisingly, the platform attracts mass interest from brands/marketers. After all, TikTok has more than one billion active monthly users – and is used predominantly by Generation Z. For instance, did you know that some 40% of TikTok users aren’t even on Facebook anymore. So, this new-kid-on-the-block’ platform is rapidly the place of choice for brands to go to reach young people.”
“More than half (60%) of TikTok users in the US are Gen-Zers, making the platform a great resource for employers to get in front of and attract the up-and-coming working population.”
“Employers are using TikTok for many reasons such as increasing visibility around their brands, receiving interest from potential job seekers, and promoting work culture and what the company has to offer. In 2021, we saw many large corporations like Target and Chipotle using TikTok for recruiting purposes.”
Read the full interview on TLNT.