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Shamrock Capital & Bayard Join Forces..

  • 01.27.2021

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  • Louis Naviasky

As of January 26th, 2021 we embark on our next chapter after 97 years of family ownership. We’re excited!


Dear friends, clients, and partners,

I am so pleased to announce our acquisition by Shamrock Capital. This change for us is a historic and exciting event. The transaction closed on January 26th, 2021, and is an exciting next chapter for Bayard after nearly 100 years of family ownership.

As many of you know, we were founded over 97 years ago as a family-owned and operated company. We have grown tremendously from our humble roots on Bayard Street in Lower Manhattan in the 1920s to a leading player in Employer Brand and Talent Marketing, as well as a go-to innovator in media buying strategy and optimization — all things that empower us to help our clients thrive and succeed. Shamrock’s investment will enable us to further grow and expand our offering in order to continue to provide best-in-class solutions for our clients.

How will our clients be affected? We will continue to provide top-notch client service and execution while looking to grow our offering to meet the evolving needs of our clients and the industry.  In short, everything our clients have come to trust us with, rely on us for and tap into our intellectual capital for will continue post-transaction but will be amplified by Shamrock’s support and expertise.

Shamrock is an exceptional investment company. The firm traces its roots back to 1978, founded as the late Roy E. Disney’s investment company. Today, they focus exclusively on investing in media and entertainment businesses, including agencies, media publishers, entertainment firms, and technology platforms. They want us to stay who we are, as we are, and with their support, insights, and resources, grow and reach our fullest potential.

We are so excited to share this news with you all. We value your support and look forward to the exciting times ahead with Shamrock as our partner.


Warmest regards,

Louis, CEO, Bayard