The Bayard Brief: Labor Market Insights — November 2022

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How Recruiters Are Using Programmatic Job Advertising to Source Top Talent.

  • 11.04.2022

As the world evolves and becomes more technologically advanced and dependent, strides are also being made in job recruiting. Rather than manually inputting, updating, tracking, and deleting job postings, recruiters are now relying on technology to help them save time and money while attracting the best job candidates. They’re doing it through programmatic job listings, where technology buys, places, and optimizes job ads to ensure the right candidates see the ads at the right time on the right platform.

Learn how recruiters use programmatic job advertising to source top-notch candidates.

Using Programmatic Jobs Advertising to Cut Through the Noise

It’s no secret that we are inundated with ads, promos, news stories, social media posts, videos, photos, and everything in between on the internet today. Even if you have no intention of online shopping today, the next time you log on to Facebook, you may see a targeted ad for a pair of shoes you just have to have, and suddenly you’re out $200. Or maybe you aren’t really looking for a new job, but a job listing on LinkedIn caught your eye, so you figured you’d apply, and now you have an interview next week. The internet moves fast, and recruiters are using programmatic jobs to keep up and cut through the noise of the billions of pieces of content competing to steal their prospective job candidates’ attention.

They’re doing so by counting on the precise targeting that programmatic job advertising brings. Programmatic job advertising is not a one-size-fits-all approach. So you don’t have to worry about an engineer seeing job ads for public relations. When you deploy programmatic recruitment strategies, you can guarantee your prospective employees will only see job listings from you that are fine-tuned to their skills, experience, and interests. This saves you and the candidate tons of time.

Using Programmatic Jobs Advertising to Improve Employer Branding

We all know the importance of consistent branding from the viewpoint of consumers. But, it’s just as important during recruitment. In fact, statistics show that 90% of job candidates would apply for a role from an employer whose brand they recognize, while 50% of candidates would not work for a company with a bad reputation, even for a salary increase.

When multiple people across departments post job ads, it’s extremely difficult to keep a consistent brand voice and tone. But, when you count on programmatic job ads, the technology will handle all posting across all platforms and, in turn, will produce a consistent and strong brand voice that’s easily recognizable by all applicants. But that doesn’t mean every job posting will be the same.

Programmatic recruitment uses technology that hones in on precise targeting to send different messages to different groups of candidates and promote various aspects of the employer brand that will appeal to each group. This helps you both improve and strengthen your employer brand while reaching highly targeted candidates.

When employer branding is strong, it will also save your business money throughout the recruiting process. According to LinkedIn, companies with strong employer brands spend 43 percent less to make a hire than those without strong brands.

But, the cost-savings of a strong employer brand don’t end there. It can also save you money by improving the entire candidate experience — another benefit that recruiters who use programmatic job advertising are reaping.

Using Programmatic Jobs Advertising to Reduce the Time to Fill Vacancies

Programmatic job advertising is also helping recruiters reduce the time it takes to fill open positions. In fact, recruiters that use programmatic job ads are twice as likely to reduce the time-to-fill and nearly three times as likely to improve the quality of the hire compared to traditional advertising.

The faster you can fill positions, the more money you will save on lost productivity and lost business in vacancies for salespeople and account managers.

Bayard Can Help

If all of this sounds great, but you’re feeling overwhelmed about how to get started posting programmatic jobs of your own. Don’t worry. Bayard can help with our programmatic advertising service. As we mentioned, programmatic job advertising is not a one-size-fits-all approach. We take that to heart by offering customized programmatic advertising strategies for each of our clients, depending on their desired outcomes, job types, regions, budgets, and specific industries.

Bayard’s team of programmatic media buyers and traders is well-versed in the hundreds of media platforms that host and promote jobs worldwide. Work with Bayard to recruit top talent today. Bayard is the leader in the talent acquisition space. We’ve been servicing clients for nearly 100 years and would be happy to meet your programmatic job advertising needs.

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