The Bayard Brief: Labor Market Insights — January 2023

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Lance Christensen, Senior Director of Strategy, Shares Advice on Hiring and Retaining Truck Drivers.

  • 11.22.2022

  • |

  • WorkTruck Solutions

The trucking industry is no exception when it comes to issues with hiring and retaining employees. Lance Christensen, Senior Director of Strategy at Bayard, lends some advice to trucking companies during this challenging time.

“ONCE A COMPANY HIRES AN EMPLOYEE, WHAT ARE SOME STEPS IT CAN TAKE TO ENSURE THE EMPLOYEE STICKS AROUND?”

“‘One way to retain talent is by creating a competitive and gamified structure in onboarding, training, safety, and performance. With a focus on competing, there is less time and interest for seeking other employment opportunities. Another way is by employing a simple, straightforward pay structure. Confusing and complicated pay structures are viewed as duplicitous. Even if designed to pay for high performance, they are often perceived as a way to avoid paying earned wages.'”

“WHAT STRATEGIES SHOULD COMPANIES EMPLOY WHEN IT COMES TO POSTING POSITIONS?”

“‘While compensation still weighs heavily in the decision-making process (favored by 40% of 18 to 25-year-olds in a recent ATRI survey), this younger generation is quick to turn from employers that do not share similar values. In fact, in a recent ATRI survey, 84% of 18 to 25-year-olds consider company culture important. From the job posting, it’s imperative to give accurate details about compensation and make sure the compensation range matches across all postings.'”

Read the full article at WorkTruck.