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The Importance of Organic Social Media.

  • 05.04.2023

  • |

  • Courtney Zempel, Social Content Specialist, Bayard

In today’s digital landscape, social media has become a critical marketing tool for businesses of all sizes. With billions of active users on platforms such as Facebook, Instagram, LinkedIn, and Twitter, social media has the potential to reach a vast audience and drive significant business results.

When it comes to social media marketing, there are two main strategies: organic and paid. Organic social media refers to the non-promoted content that is shared on a business’s social media accounts. This can include posts, photos, videos, and stories that are created to engage with the audience and build brand awareness. Paid social media, on the other hand, involves running ads on social media platforms to target specific audiences and achieve specific business objectives.

While paid social media can deliver immediate results, organic social media plays a crucial role in supplementing and supporting those efforts. Here are some reasons why:

Organic social media helps build brand awareness

By regularly sharing valuable content, responding to comments and engaging with followers, businesses can create a strong social media presence and build brand awareness. Organic social media allows businesses to establish a unique voice and tone, and connect with their audience on a more personal level. This can lead to increased brand loyalty and advocacy, ultimately supporting the success of paid social media campaigns.

Organic social media enhances engagement

Organic social media helps foster a sense of community by encouraging two-way conversations with followers. When businesses respond to comments, messages, and other forms of engagement, it shows that they care about their audience’s opinions and value their feedback. This, in turn, can lead to higher engagement rates and more meaningful interactions, which can help support paid social media campaigns by generating higher conversion rates.

Organic social media provides valuable insights

By tracking the performance of organic social media content, businesses can gain valuable insights into what types of content resonate with their audience. This information can then be used to inform paid social media campaigns, making them more effective and efficient.

Organic social media can help drive website traffic

By including links to their website in organic social media posts, businesses can drive traffic to their site and increase the likelihood of conversions. This can support the success of paid social media campaigns by increasing the number of people who are already familiar with the business and its offerings.

In conclusion, while paid social media can deliver immediate results, organic social media plays a critical role in supporting those efforts. By building brand awareness, enhancing engagement, providing valuable insights, and driving website traffic, organic social media can help businesses achieve their social media marketing objectives and ultimately support the success of their paid social media campaigns.

Want to learn more about how organic social media can help your recruitment efforts? Get in touch with our digital marketing experts at Bayard today.

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