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Understanding why traffic is down
If you’re like most employers, your job seeker traffic has disappeared in recent months and you’re finding it impossible to fill open roles. The truth is that job postings are UP between 30 – 50% across the board and job seeker clicks are DOWN 20 – 50% over the same period. This has only accelerated in Q1 of 2021, so what can you do?
Improve your relevancy
As companies battle for the same, limited traffic, it’s important to ensure that your jobs are as relevant as they can be for a good fit job seeker. There are many ways that this can be done quickly, without blowing up your recruitment budget, but you need to know where to look.
Align with job seeker behaviors
In order to be first to the candidate, you need to understand where and how they search for jobs. Using data, content, and advanced insights, you can map the candidate and journey and adjust your marketing strategies to more closely align with it. As the war for traffic intensifies, if you don’t become an attractive part of that journey or your user experience adds friction, you’re going to continue to struggle and pay way too much for applicants.
Strategies Built On Data & Context
We build data-driven advertising strategies and optimize campaigns daily based on performance goals set by you.
We’re A Google Premier Agency
Bayard is a Google Premier Agency, this puts us in the top 3% of all agencies. not just in volume of campaigns – more importantly – in the knowledge and expertise of our team.
First-class Reporting & Analytics
We work with our clients to track ROI throughout the client journey and then use that data to inform our top-of-funnel strategies.
Understand & Implement Tech
We bring experience & context to the HR tech space and pride ourselves on implementing the best solution(s) for our clients.