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Brand. We focus on the experience of value to engage and influenceBrand. We focus on the experience of value to engage and influence

EVP + Employer Brand

Foundational work upon which brand activation is built.

We help organizations articulate their authentic brand narrative and develop a dynamic employee and candidate experience. Each of us experiences value differently within our professional careers. By answering the questions candidates have as well as the questions they didn’t realize they had, we can inspire a meaningful experience and uncover shared values. It’s those shared values that form the building blocks of an authentic EVP and Employer Brand; they are the foundation upon which brand activation is built.

Creative Solutions

Impactful and authentic employer branding.

Our team of designers, copywriters, and developers create impactful assets that showcase each client’s Employer Brand with the end goal of engaging and converting quality talent. Based on data, analytics, and best practices, our team combines creativity and persuasion with actionable insights to develop an array of mediums that drive campaign results.

From career site design and development to billboard and print advertising, from social media banners to employee handbooks, our full-service creative team believes that design is more than aesthetic. We create messaging architectures that allow an audience to experience your employer brand in an impactful and authentic way.

DE&I Strategy

One small but impactful change at a time.

The practice of Diversity, Equity, and Inclusion has a transforming power — a power to make better-performing companies, better cultures, and ultimately, better places to work. While this is no secret, sustained, long-term implementation of DE&I initiatives has been, historically, unsuccessful. At Bayard, we aim to shift perception and alter that reality within our clients’ organizations, one small but impactful change at a time.

Our approach starts at inception by employing an evidence-based advisory model. Using real-world insights, our team produces thoughtful, strategic recommendations for long-term cultural change. We combine industry-leading innovation in Employer Brand with key Diversity and Inclusion methodologies that empower organizations to implement and execute content-rich and data-driven initiatives. Together, we help our partners achieve their recruitment and retention goals by creating cultural transformations from the inside out.