EVP & Employer Branding
Employee Value Proposition and Employer Brand is the foundational work upon which brand activation and creative elements are built. We use personal storytelling to connect with candidates and communicate the values they share with our clients. Through these stories, we answer candidates’ questions and inspire meaningful experiences.
E. & J. Gallo Winery
We placed the candidate experience at the center of Gallo’s brand refresh. To create a seamless job seeker pipeline, we utilized a modern flexibility that aligned with the welcoming tone of their new careers site as well as the family atmosphere that permeates their culture.Learn More
UTC Aerospace System
Misperceptions that UTC Aerospace Systems was a stodgy, stuck-in-its-ways corporation were holding the company back. We updated their employer brand to speak to their innovative, industry-leading work. We even built a one-of-a-kind on-boarding kit to help UTC build strong employee relationships from day one.LEARN MORE
A disruptive technology company in sports entertainment, DraftKings suffered from a brand positioning challenge which gave the false impression that their company culture was similar to a frat house. We combined design, content strategy, job posting re-writes, and user interface with personal storytelling to help their authentic culture shine.Learn More
We activated Hanes’ global identity so it would go beyond their extensive consumer-facing identity. Through global navigation functionality on their careers site, we told the story that whether a candidate works in manufacturing, technology, retail, or customer service, there’s a place for them at Hanes.LEARN MORE
University of Phoenix
For the University of Phoenix, alignment was key. A previous employer brand was creating disjointed experiences depending on who the audience was. With every deliverable, we created a brand that aligned the University of Phoenix’s values with the candidate perception, employee experience, and leadership vision.