A job description is usually the candidates first encounter in the job hiring process. At Bayard, we subscribe to the belief that first impressions are everything, so a company’s job postings can either encourage or discourage their perfect potential employee from applying. We have several key points that we utilize for all client job description rewrites.
DraftKings required a complete job description overhaul. For their new careers site, they astutely determined that to-the-point job descriptions were a must-have. Our copy writers crafted a template to use as a guide for writing an ongoing total of 300 posts. Through keeping the content succinct, applicants can immediately garner a feel for this burgeoning tech company’s culture.Learn More
Phoenix Children’s Hospital
For Phoenix Children’s Hospital, their original postings were not attracting the right talent. The messaging failed to capture the complex picture of working with children suffering from often life-threatening illnesses. Therefore, we wrote the tagline, “The hardest job you’ll ever love” — narrowing the funnel of candidates to achieve quality applications instead of quantity.
E. & J. Gallo Winery
Candidates generally decided if they are going to fill out a job application based on one factor: effective communication. Does the post effectively communicate the position’s duties, the skills required, and the company culture? Gallo’s existing job descriptions lacked the culture component, so we created witty headlines using sommelier language.Learn More