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Micro-Sites & Landing Pages

We use micro-sites and landing pages to support media-driven campaigns and build brand awareness. Our design and content strategy create the perfect destination for candidates that are driven there through digital ads, re-targets, and more. Our goal is to get the right candidate on the right page and convert them into the right hire.


CRST is the nation’s largest team carrier in the trucking industry. Due to their size, they are consistently growing their community of drivers. We built specialized landing pages where media-driven campaigns would drive job seekers. These landing pages raised CRST’s brand awareness, educated candidates, and made applying easy and intuitive.

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Through a logo update and an AWW-nominated careers micro-site, we raised Expedia’s brand profile as the “Amazon” of travel. Expedia is a global leader in technology as well as e-commerce and they had significant hiring needs in technology roles. Through their micro-site, we helped them get where they needed to go.

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Healthcare Corporation of America

HCA needed a high volume of applications from quality registered nurses. Through a customized combination of event materials, media spends, and re-targeting ads, we drove passionate nurses to landing pages where they would find HCA’s job openings closest to them.

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With localized hiring needs across a wide range of communities, Mercy’s goal was to educate candidates about different career opportunities and show what each location offered. We built landing pages tailored to each area, each of which helped job seekers learn more and apply with only a few clicks.