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Leveraging Decades of Experience
We use data-driven insights to develop strategies focused on helping our clients find qualified leads. We understand it’s tough out there and getting tougher. In this current market with high freight levels and huge competition for drivers, you need an aggressive approach that uses data to both, plan your strategy, and become an extension of your recruiting team.
Programmatic Media Buying
Bayard was the first agency to bring programmatic media buying into the trucking space. Since then we refined and continue to optimize every day on behalf of our carrier partners. We have added new apply approaches and technology that have improved application rates by nearly three times the average. This has allowed us to lower our clients’ cost per lead and fill recruiters’ pipelines.
We’re A Google Premier Agency
Bayard is a Google Premier Agency, this puts us in the top 5% of all agencies. not just in volume of campaigns – more importantly – in the knowledge and expertise of our team. We know using Google correctly can cut your average lead per hire ratio for trucking drivers in half. This can lead to higher-quality applicants and quicker time fill your trucks.
First-class Reporting & Analytics:
We work with our clients to track ROI throughout the client journey and then use that data to inform our top-of-funnel strategies.
Award-winning Creative Services
We’re continually surveying and strengthening our understanding of drivers to create engaging and intuitive landing pages that improve conversion rates.
Multi-tier client services
Things change quickly, that’s why we have multiple layers of client services to stay on top of the industry trends and make proactive recommendations.
Success across the trucking industry
We’ve had decades of success helping fleets hire for all driver types in all markets across the U.S.